Post 6: If people really wanted ethically produced products, they would already be buying them.

First, I need to clarify the concept “ethically produced”.  I understand that it contains two principal aspects: (1) environmental sustainability, like fewer agrochemicals products; (2) social sustainability, such as fairtrade products. Then, an ethically production could contribute to build a better society.

Why wouldn’t a person want to buy a better product? There’s several answers. Generally, these products are more expensive than common food. Indeed, upper class families consume organic products, because they have money to buy it.

Another reason is low availability of natural food on markets. Nowadays, if you do not put a product on the people’s nose, they will not see it. Overall, habit lead the preferences of a consumer. Although, I think the habit can be change. For example, there’s an ecological conscience, and it is growing around the entire world. The Climate Change contributes to a more sustainable life, because people understand how we can damage the planet.

Therefore, ethically produced products is a way to save the planet. Now these products are a little contribution, compared to traditional food. However, I think it will grow, joined to an ecological conscience.